Blog

Practical writing on benefits communication — for brokers, HR teams, and anyone who has to make a benefits plan make sense to real people.

For brokersSeptember 28, 2026

Why Your Client Sees You as Their Benefits Communication Broker

Clients score brokers on employee satisfaction with benefits, but that score is really a verdict on communication most brokers never touch. Here's why the gap exists and what closes it without a bigger team.

BenefitsSeptember 27, 2026

Qualifying Life Event: What Counts and What Doesn't

A plain-language breakdown of what actually counts as a qualifying life event, the mistakes that trip people up, and where the real risk sits once the event has happened.

BenefitsSeptember 27, 2026

HDHP vs PPO: Explaining the Difference to Employees Who Don't Care

Employees don't need a deductible explained. They need to know which plan fits the year they're about to have. Here's how to frame HDHP vs PPO around real situations instead of plan mechanics.

For HR teamsSeptember 14, 2026

Why EAP Utilization Stays So Low (And What Actually Raises It)

EAP utilization sits in the low single digits at most employers because the benefit gets mentioned once a year, at a moment that has nothing to do with when someone actually needs it. Here's what changes that.

For brokersSeptember 8, 2026

What to Send Clients in the 90 Days Before Renewal: A Benefits Renewal Timeline That Works

A week-by-week benefits renewal timeline with specific deliverables for each phase, so renewal looks managed instead of sprung on the client.

BenefitsAugust 31, 2026

Your Benefits Site Should Be a Public Benefits Portal, Not a Login Screen

Most employers put benefits information behind a login by default. The largest employers in the country run a public benefits portal instead, because they treat benefits as a recruiting asset rather than a secret worth guarding.

For HR teamsAugust 25, 2026

The Five Common Employee Benefits Questions Every HR Team Answers on Repeat

Five questions land in your inbox every week: ID cards, deductibles, network status, dependents, and coverage. These are the draft answers worth posting once instead of retyping all year.

For brokersAugust 11, 2026

Point Solution Utilization: Why Employees Forget What's In Their Benefits Package

Low point solution utilization usually isn't a broker problem or a program problem. It's what happens when a benefit gets announced once, in a PDF, and never mentioned again for eleven months.

For HR teamsAugust 3, 2026

The Open Enrollment Communication Timeline That Actually Works

Most employers cram open enrollment communication into one long email two weeks before the deadline. A six-week sequence with a different job for each message cuts question volume more than better writing ever does.

For HR teamsJuly 28, 2026

Employee Benefits Communication: Why the Guide Fails and What Works

The 40-page benefits guide fails because it is organized around plans, not around the moments when an employee actually has a question. Here is what to build instead.